Latest about advertising
NBCU Partners with Walmart to Test Retail Impact of Ads
The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports
Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution
New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital
IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards
Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming
The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
Telly: 100,000 Sign Up for Free TVs in First 36 Hours
The startup is offering free TVs to those willing to watch ads on a dual screen smart TV
iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising
FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement
Roku Unveils New Ad Solutions, Content Offerings
The new ad offerings include brand integrations into the Roku City screensaver
