advertising

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023

Teads will work with TV measurement provider TVision to enable attention measurement across screens

Imagine Communications' report on Connected TV ad buying found that over 80% of ad agencies believed that linear-like ad placement control is crucial in CTV advertising to achieve better targeting and campaign results

More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution