advertising

cord-cutting — S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’ ‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say

Sinclair sign in Hunt Valley, Md. — Sinclair Launches New Sales and Content Divisions Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content

political advertising — IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025 AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation

Latest about advertising

Experian Joins Truthset's Data Collective

By George Winslow published 15 June 23

More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data

NBCU Partners with Walmart to Test Retail Impact of Ads

By George Winslow published 15 June 23

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

Streaming

Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution

By George Winslow published 13 June 23

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

Products

IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards

By George Winslow published 6 June 23

Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations

Regulatory and Standards

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

By George Winslow published 6 June 23

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Streaming

VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution

By George Winslow published 31 May 23

The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution

Products

Telly: 100,000 Sign Up for Free TVs in First 36 Hours

By George Winslow published 19 May 23

The startup is offering free TVs to those willing to watch ads on a dual screen smart TV

Streaming

iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising

By George Winslow published 10 May 23

FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement

Streaming

Roku city screen saver with ad integrations

Roku Unveils New Ad Solutions, Content Offerings

By George Winslow published 3 May 23

The new ad offerings include brand integrations into the Roku City screensaver

Products

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

By George Winslow published 21 April 23

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

Research

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