Latest about advertising
Roku Unveils New Ad Solutions, Content Offerings
The new ad offerings include brand integrations into the Roku City screensaver
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
WideOrbit Launches WO Fusion
WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025
S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023
