Latest about advertising
Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
WideOrbit Launches WO Fusion
WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025
S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023
Magna: Long Form Video Ad Spend to Drop 9.1% in 2023
Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year
Warner Bros. Discovery Taps Comscore and VideoAmp for Alternative Currencies
National advertising clients and partners will have the option of using alternative currencies for the 2023-2024 Upfront season
