advertising

The artificial intelligence generated platform can produce high-quality TV commercials with voice-over capabilities in minutes

Viamedia expanded its advertising sales representation with 11 new service providers in 2022

There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar

Lamerato will lead the Scripps Sports revenue and sponsorship efforts

“Netflix ad-supported users pale in comparison to local linear TV viewing audiences,” according to a TVB research report

Viewing ranged from 98.8M to 124M during the game according to AdImpact’s data

Ads for online betting declined by 8% in 2022

The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process

More than 1,500 FAST channels are already available in the U.S. according to new Omdia data

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more