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Roku

Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV

By Michael Balderston published

Will “deliver the benefits of streaming TV advertising to traditional TV”

Business
money

Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends

By Gary Arlen published

NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute

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MediaKind Releases New PRISMA Advertising Products

By Michael Balderston last updated

Consists of PRISMA Core and PRISMA Edge products

Products
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TiVo Expands Offerings of TV Viewership Data Product

By Michael Balderston published

Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph.

Products
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Advanced TV: Choose Your Own Ad-Venture

By Victor Wong, Thunder Experience Cloud published

Interactive videos could inspire a new type of TV ad experience,

Opinions
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NBCU Stations, TVSquared Partner on Same-Day TV Attribution

By Michael Balderston published

Provides advertisers with view on how linear and digital TV campaigns are performing.

Business