Ampere Analysis

For the first time, 24–44-year-olds are now more likely to be Netflix subscribers than those aged 18-24 according to a new survey from Ampere

Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

Almost three in ten consumers have five or more SVOD services, Ampere reports

Streaming services are making a concentrated effort to draw in consumers 35 and older

Nearly three-fourths of illegal streamers willing to switch to legal source if available

Researcher notes how OTT explosion disrupts “TV value chain”

On average, U.S. streaming households now have four different services

New streaming services are playing to their strengths as their build up subscribers

Emerging markets help to offset the loss in the U.S.

Sci-fi and action-adventure shows have longer post-production processes that are still being impacted