ANA

Will work together to promote awareness and increased acceptance of global sustainability among CMO’s and the marketing community

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry

The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”

Will conduct a pilot test to assess Virtual People ID

Cites programmatic media issues like transparency, broken accountability and complexity