Latest about Audience Measurement
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem
Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology
Comcast’s AudienceXpress and iSpot Announce New Data Collaborations
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform
Nexxen Adds Streaming Service Data from PeerLogix
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Wheatstone Adds People Meter Encoding To Software, Streaming Appliances
Adding the Nielsen watermark to its lineup means a separate encoder is not necessary
