Latest about Audience Measurement
Nielsen: Sports Boosts Broadcast’s Audience Share in October
The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
Comscore, AWS Offer Census-Level Analytics in New Data Delivery Partnership
Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported
Nielsen Names New CEO
New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman
Nexstar Launches Search for NextGen Audience Measurement Solution
Says current methods “inadequately” measure its audiences and their impact
Nielsen Launches Local Streaming Insights Solution
The quarterly report provides streaming insights at the local market level from Nielsen for the first time
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
