Audience Measurement

Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses

The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023

This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported

New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman

Says current methods “inadequately” measure its audiences and their impact

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets