Latest about Audience Measurement
Nielsen Launches Local Streaming Insights Solution
The quarterly report provides streaming insights at the local market level from Nielsen for the first time
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
Netflix Expands Audience Measurement Deal With Nielsen
Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets
MRC Issues Draft Version of Outcomes and Data Quality Standards
The Media Rating Council has also opened a 60-day public comment period on the standards
Nielsen Pushing for Unified Audience Measurement, Brown to Lead Effort
Scott Brown has been named general manager of Audience Measurement
Nielsen: We’re Still Best at Identifying ‘Significantly Viewed’ Stations
Replies to FCC over comments from broadcasters on if they properly measure data
Ad Researcher Disputes FCC’s Signal Strength Market Definition Idea
Says signal strength cannot compare to “scientific audience measurement”
