Latest about Audience Measurement

Byron Allen

Companies Owned by Byron Allen Sue Nielsen for “Fraud”

By George Winslow published

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

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Nielsen Pushing for Unified Audience Measurement, Brown to Lead Effort

By Michael Balderston published

Scott Brown has been named general manager of Audience Measurement

Business
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Nielsen: We’re Still Best at Identifying ‘Significantly Viewed’ Stations

By Michael Balderston published

Replies to FCC over comments from broadcasters on if they properly measure data

Regulatory and Standards
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Ad Researcher Disputes FCC’s Signal Strength Market Definition Idea

By Michael Balderston published

Says signal strength cannot compare to “scientific audience measurement”

Regulatory and Standards
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Blindfolded No More

By Phil Kurz published

'Bird Box' and the 'evolution' of viewer measurement.

Opinions
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Research Finds Live TV Viewing Shrinks In North America

By Phil Kurz published

Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018

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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

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LiveRamp Adds Inscape Smart-TV Viewing Data

By Jon Lafayette published

Inscape said it made a deal to provide LiveRamp with the viewing data it collects from nearly nine million smart TVs.

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TV Time Launches Global Audience Analytics Platform

By Jenny Priestley published

TVLytics viewing measurement solution works across all OTT platforms

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NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech

By Michael Balderston published

Next Gen TV standard successfully installed and transmitted Nielsen watermarks.

NextGen TV
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