Latest about Audience Measurement

data

MRC Issues Draft Version of Outcomes and Data Quality Standards

By George Winslow published

The Media Rating Council has also opened a 60-day public comment period on the standards

Regulatory and Standards
Byron Allen

Companies Owned by Byron Allen Sue Nielsen for “Fraud”

By George Winslow published

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

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Nielsen Pushing for Unified Audience Measurement, Brown to Lead Effort

By Michael Balderston published

Scott Brown has been named general manager of Audience Measurement

Business
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Nielsen: We’re Still Best at Identifying ‘Significantly Viewed’ Stations

By Michael Balderston published

Replies to FCC over comments from broadcasters on if they properly measure data

Regulatory and Standards
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Ad Researcher Disputes FCC’s Signal Strength Market Definition Idea

By Michael Balderston published

Says signal strength cannot compare to “scientific audience measurement”

Regulatory and Standards
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NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech

By Michael Balderston published

Next Gen TV standard successfully installed and transmitted Nielsen watermarks.

NextGen TV
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TV Data Summit: Watching Audience Measurement Evolve

By Kent Gibbons published

Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.

Events
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Blindfolded No More

By Phil Kurz published

'Bird Box' and the 'evolution' of viewer measurement.

Opinions
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Research Finds Live TV Viewing Shrinks In North America

By Phil Kurz published

Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018

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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

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