Latest about augmented reality

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PGA Tour Adds 360-Degree Tee Box To AR App For AT&T Pebble Beach Pro-Am

By Phil Kurz published

New feature is available as part of the tour’s AR app for the No. 1 and 18 hole tee boxes.

Sports
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Telemundo Deportes Partners with Panini for World Cup AR Experience

By Tom Butts published

Fans can use Telemundo Desportes En Vivo app to engage with the AR content and create sharable, filter-type content

Sports
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‘We Are TV’ Uses AR to Evolve TV Experience

By Michael Balderston published

TV is no longer a one screen experience.

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AES Unveils Details for VR/AR Conference

By Michael Balderston published

Co-located with the 141st AES Convention in Los Angeles, the Audio Engineering Society is hosting its inaugural International Conference on Audio for Virtual and Augmented Reality.

Events
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The Weather Channel Adds Augmented Reality with Ncam

By Michael Balderston published

Live-tracking system allows for interactive reality graphics for studio presentations.

Products
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Ericsson and BT Sport Combine for AR and HEVC 4K

By Michael Balderston published

Ericsson and BT Media are teaming up for a pair of projects involving augmented reality and a HEVC 4K broadcast.

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How to Make VR Content

By Scott Billups published

New media platforms demand new production methods and none, since the introduction of the pixel, have needed a rework more than virtual reality.

Opinions
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BBC Experiments With Holographic TVs

By James Groves, TVB Europe published

Holographic technology has long been one of the main fixtures of what the future will look like, but now the BBC is testing just how far away we may be to realizing that idea.

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Screen-Based Content to Be Challenged by Internet of Senses

By Michael Balderston published

Ericsson predicts that multisensory experiences in 2030 may be inseparable from reality.

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MOOV’s AR Graphics Take the Court for BBC’s Wimbledon Coverage

By Michael Balderston published

BBC studio offers new formats of coverage for two-week tournament.

Sports
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