Latest about AVOD
Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
AI and the AVOD Viewing Experience
As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers
Magna Cuts 2023 National and Local TV Ad Spend Estimates
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
Chicken Soup for the Soul Hits 60M Monthly AVOD Users
The company also reports an increase in TVOD revenue and Kiosk rentals for Redbox
Tubi Passed 5B Streaming Hours in 2022, Up 44%
Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found
Is AVOD the New SVOD?
It looks like hybrid ad-supported/subscription services may well be the most sustainable model for the long term
New Report Examines Impact of FAST, AVoD on SVoD Market
Rethink TV thinks Netflix, et al, should launch free ad-supported tiers on which to move password 'freeloaders'
Study: Netflix Basic With Ads Accounted for Just 9% of New Signups
New research from Antenna also found that only 0.1% of Netflix’s U.S. subs switched to the ad-supported tier in November
