Latest about AVOD

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Older Viewers are Fastest Growing AVOD Segment

By George Winslow published

Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

Business
Roku

Linear Programming Might Not Be Dead After All

By George Winslow published

Ad supported streaming options continue to become more popular according to Horowitz Research

family watching TV

Ad-Supported Streaming Channels on the Rise, Survey Finds

By Phil Kurz published

A new poll reveals 60% of U.S. users have switched from ad-free to ad-supported channels within the past year

money

Research: Viewers More Willing to Watch Ads

By George Winslow published

Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

Business
HBO Max

New HBO Max Ad-Supported Tier Launches

By George Winslow published

The HBO Max launch is an important step forward for advertising on streaming platforms

Business
HBO Max

HBO Max AVOD Version Launching in June for $10/Month

By Michael Balderston published

Comes in $5 cheaper than the ad-free version of HBO Max

Business
OTT

AVOD Interest Up Nearly 50% in Recent Years, Verizon Study Shows

By Michael Balderston published

More consumers are turning to AVOD platforms in this new content landscape

streaming on tablet

Report: New TV Viewing Habits Likely to Remain Even Post-Pandemic

By Michael Balderston last updated

Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming

Prende TV

PrendeTV, Univision AVOD Platform, Officially Launches

By Michael Balderston published

Streaming service is meant specifically for Spanish-language audiences

Business
money

AVOD Platforms Provide New Ad Opportunities, Nielsen Reports

By Michael Balderston published

Viewers are spending more time on AVOD platforms

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