AVOD

A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

Ad supported streaming options continue to become more popular according to Horowitz Research

A new poll reveals 60% of U.S. users have switched from ad-free to ad-supported channels within the past year

Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

The HBO Max launch is an important step forward for advertising on streaming platforms

Comes in $5 cheaper than the ad-free version of HBO Max

More consumers are turning to AVOD platforms in this new content landscape

Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming

Streaming service is meant specifically for Spanish-language audiences