Latest about Basketball

Hawk-Eye Innovations tracking tech above basketball court

NBA Inks Multiyear Deal to Deploy Sony's Hawk-Eye Innovations’ Tracking Technology

By George Winslow published

Sony's Hawk-Eye Innovations will deploy Hawk-Eye’s 3D optical tracking technology starting with the 2023-24 NBA season

Sports
Videocites team photo

NBA Expands Investment in Social Media Analytics Firm Videocites

By George Winslow published

NBA is using Videocites to provide insights into league’s social media exposure following initial closing of series-B Funding led by Velocity Capital Management

Sports
men's basketball players

Effectv: March Madness is a Slam Dunk for Advertisers

By George Winslow published

About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research

Research
LiveU

Australian Basketball League Grows Fan Interest With Help From LiveU

By Phil Kurz published

NBL1 outfitted arenas around the country with a total of 75 LiveU Solo encoders this season

Products
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NBA Adds Betting-Focused Streams

By Michael Balderston published

Part of league’s enhanced viewing options for NBA restart

Sports
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NBA Returns to TV Next Month

By Michael Balderston published

Pro basketball returns to TV after more than four months

Sports
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Turner to Provide ISO Camera Views to NBA Fans

By Tom Butts published

Viewers can vote via Twitter on which player to follow.

Sports
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Deutsche Telekom, MediaKind Team up for Immersive Basketball Game

By Phil Kurz published

Game delivered in 6K-tiled, 360-degree view to Magenta VR app.

Sports
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