BIA BIA Sees Retrans Revenue Flattening After hitting $15.1B in 2023, growth in retransmission fees for local stations will be sluggish between 2024 and 2028, the BIA reported BIA Predicts 9.3% Bounce in Local Advertising to $172B in 2024 The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising Nexstar Ends Live Streams of Local Newscasts The move by some Nexstar stations is designed to make their programming more valuable to pay TV operators Latest about BIA Broadcasters Not Getting Fair Compensation from Google, Facebook, Study Finds By Michael Balderston published 10 May 21 BIA study finds that broadcasters are losing out on around $2 billion annually OTT Advertising to Double by 2025, BIA Says By Michael Balderston published 2 April 21 Panel discussion highlights the importance of OTT reach and potential challenges Business OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects By Michael Balderston published 3 December 20 BIA describes OTT and CTV as “game changers” Business Local News Production Increases Following Mergers, Study Shows By Michael Balderston published 24 September 20 Study takes a close look at Gray TV markets to gauge consolidation impact BIA Drops Local Ad Revenue Estimate to $140B By Michael Balderston published 12 August 20 Estimate in April was $144.3 billion Business BIA Lowers Local TV Ad Revenue Projection to $18.5B By Michael Balderston last updated 21 May 20 Despite pandemic, still an increase over 2019 BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations BIA Ups 2019 Local Ad Forecast to $148.8B By Michael Balderston published 9 July 19 Updated numbers project higher than they did earlier in the year. Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV By Phil Kurz published 5 August 19 BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA By Phil Kurz published 17 January 20 Even so, traditional advertising and retrans fees will remain significant revenue sources. NextGen TV 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Supreme Court to Consider Legality of FCC’s Universal Service Fund2Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract3The Trade Desk Jumps Into Streaming TV With Ventura OS4Viamedia Signs Ad Rep Deals with 7 More Service Providers5TCLtv+ Adds 23 CBS Fast Channels
Broadcasters Not Getting Fair Compensation from Google, Facebook, Study Finds By Michael Balderston published 10 May 21 BIA study finds that broadcasters are losing out on around $2 billion annually
OTT Advertising to Double by 2025, BIA Says By Michael Balderston published 2 April 21 Panel discussion highlights the importance of OTT reach and potential challenges
OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects By Michael Balderston published 3 December 20 BIA describes OTT and CTV as “game changers”
Local News Production Increases Following Mergers, Study Shows By Michael Balderston published 24 September 20 Study takes a close look at Gray TV markets to gauge consolidation impact
BIA Drops Local Ad Revenue Estimate to $140B By Michael Balderston published 12 August 20 Estimate in April was $144.3 billion
BIA Lowers Local TV Ad Revenue Projection to $18.5B By Michael Balderston last updated 21 May 20 Despite pandemic, still an increase over 2019
BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations
BIA Ups 2019 Local Ad Forecast to $148.8B By Michael Balderston published 9 July 19 Updated numbers project higher than they did earlier in the year.
Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV By Phil Kurz published 5 August 19 BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.
NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA By Phil Kurz published 17 January 20 Even so, traditional advertising and retrans fees will remain significant revenue sources.
