BIA

For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting

BIA study finds that broadcasters are losing out on around $2 billion annually

Panel discussion highlights the importance of OTT reach and potential challenges

BIA describes OTT and CTV as “game changers”

Study takes a close look at Gray TV markets to gauge consolidation impact

Estimate in April was $144.3 billion

Despite pandemic, still an increase over 2019

Political advertising to be buffer for local cable and OTA stations

Updated numbers project higher than they did earlier in the year.

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.