Latest about BIA

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NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA

By Phil Kurz published

Even so, traditional advertising and retrans fees will remain significant revenue sources.

NextGen TV
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BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media

By Michael Balderston published

BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.

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Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey

By Phil Kurz published

BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more.

Business
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BIA/Kelsey: NY State Ad Spend Expected to Hit $13.7B in 2017

By posted by Deborah D. McAdams published

"Mobile and online radio advertising are dramatically increasing in share and revenue generation.”

Business
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OTT Local Ad Revenue to Top $2B by 2024, Per BIA

By Michael Balderston published

Estimates for 2019 OTT revenue comes in at $857 million.

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