Blockgraph tvScientific Working with Blockgraph to Improve How Brands Use First Party Data New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV NBCU Is Partnering with Blockgraph to Improve First Party Data The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns Comcast, Charter, ViacomCBS Partner on Blockgraph Blockgraph platform uses audience data for advanced TV and premium video advertising Latest about Blockgraph More TV Advertisers Adopting Data-Driven Ad Buys By Tom Butts published 31 May 19 Forty percent will use data to improve planning, target and analyze advertising effectiveness by 2020, according to Blockgraph. Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1CNN Promotes David Chalian To SVP and Washington Bureau Chief2Viamedia To Handle Ad Sales for 4 More Service Providers 3Chicago Sports Network To Launch DTC Service on Nov. 154PBS, Amazon To Launch 150+ Local Stations and PBS Kids as FAST Channels5Disney+ to Add ESPN Content Dec. 4
More TV Advertisers Adopting Data-Driven Ad Buys By Tom Butts published 31 May 19 Forty percent will use data to improve planning, target and analyze advertising effectiveness by 2020, according to Blockgraph.
