Latest about Churn
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers
Several factors are contributing to the trends including the economic downturn
Study: SVOD Subscription Growth Halved in 2023
Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna
Survey: 56% of Americans Still Sharing Passwords on Streaming Accounts
90% say they will drop streaming services if they hike prices or crackdown on password sharing
Study: YouTube TV Tops List Of Services People May Cancel
QR Code Generator Hub used Google Keyword Planner to reveal the top five
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
Magid: Not All Churn Is Bad
Magid has released new data from SubScape showing some high value, high income subscribers also likely to churn in and out of services
J.D. Power: Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers
Only 12% likely to end their subscription to vMVPDs like You Tube TV, which was the highest rated service, versus 21% for traditional pay TV operators
