Latest about Churn
Magid: Not All Churn Is Bad
Magid has released new data from SubScape showing some high value, high income subscribers also likely to churn in and out of services
J.D. Power: Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers
Only 12% likely to end their subscription to vMVPDs like You Tube TV, which was the highest rated service, versus 21% for traditional pay TV operators
Gen Z Streamers Most Likely to Cancel Subscription Streaming Services
60% said they had canceled one or more services in the past six months with price increases being the main reason
One Third of New SVOD Subs Are “Serial Churners”
New data from Antenna shows that customers who regularly cancel services make up a growing proportion of new SVOD subs
Parks Survey: Annual Streaming Churn Rate Hits 47%
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
Survey: Consumers Are Reaching `Peak TV’
Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub
Parks: Streaming Video Churn Rate Holds Steady at 47%
High churn rates mean constantly shifting strategies for acquiring subs
Survey: Netflix Remains Top `Must Have' Streaming Service
Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com
