Latest about Churn

Pixabay

Nearly Half of OTT Subs Hop Between Multiple Services Each Year

By George Winslow published

Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates

Streaming
Pixabay

High Churn Rates Hurt SVOD Sub Growth in Q3 2022

By George Winslow published

Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna

Streaming
Bitmovin

Buffering, Poor Video Quality Undercut Streaming Subscriber Loyalty

By Phil Kurz published

New research from Bitmovin reveals nearly half of subscribers have walked away due to buffering

FAST

In a World of Shrinking Budgets, What’s the Magic Mix of FAST and SVOD?

By Mark Moeder published

Balancing ad and subscriber revenue is becoming increasingly vital as churn rises and content acquisition and creation costs keep booming

Opinions
Kantar

Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+

By George Winslow published

Viewers changing streaming services are more likely to try these new platforms

Business
Pixabay

Streaming Video Consumers Are Becoming More Cost Conscious

By George Winslow last updated

NPD survey found that cost is now the #2 reason for canceling, up from #4 in October 2021

Pixabay

Half of Consumers Say Four Streaming Services Are 'Too Many'

By George Winslow last updated

As streamers struggle with churn a new survey by Movable Ink finds that personalized communications may be key to retaining subs

Kantar

Americans Plan to Stream 290 Movies & TV Shows in 2022

By George Winslow last updated

But more than half (57%) also say they will cut some of their paid streaming services, according to a survey from Tubi

Pixabay

32M U.S. Households are OTT Video “Service Hoppers”

By George Winslow published

Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services

metaverse

Can Streaming Video Keep Up with the Metaverse?

By George Winslow last updated

New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content

Business
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