Latest about Churn

metaverse

Can Streaming Video Keep Up with the Metaverse?

By George Winslow last updated

New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content

Business
VAB

Streamers Move to Weekly Episode Releases to Battle Churn

By George Winslow published

A weekly release schedule limits subscriber churn and better maintains engagement with content over time, according to a new report by Ampere Analysis

Samsung

Samsung’s Tizen OS for Smart TVs Is the Primary Video Viewing Device in 27% of U.S. Broadband Homes

By George Winslow last updated

Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021

HBO Max

Churn Imposes Hefty Costs on Steamers

By George Winslow published

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

Business
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OTT Subscription Churn Rate Steady at 18%: Parks

By Jon Lafayette published

Average length of subscription is 30 months

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Almost Half of OTT Apps are Abandoned After a Month

By Jenny Priestley published

New report suggests OTT applications experience 67 per cent churn within the first two weeks

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