Comcast

Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data

The talks are now scheduled to start on Sept. 30 and could produce a much higher valuation for Hulu

The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory

For the first time the program is providing unrestricted grants to eligible nonprofits

Charter CEO said the Xumo JV with Comcast will be “our go-to-market platform for new video sales.”

But pay TV continued to crater as Comcast lost 543K pay TV video subs in Q2 2023

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

The channels had already been launched on Comcast's Xfinity Stream app and its Now TV platform

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

New service offers 40+ cable channels, FAST channels and Peacock Premium for $20 a month