Latest about comScore

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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

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comScore Regroups in Wake of $281M Loss

By Claudia Kienzle published

Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors

Business
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Virtual MVPD Usage Now Accounts For 10% of All OTT Streaming, comScore Says

By Daniel Frankel published

Research company said vMVPD customers were up 58% year over year to 4.9 million as of April

Business
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Four Sinclair Stations Sign On With comScore

By Michael Balderston published

A quartet of stations owned by Sinclair Broadcast Group have signed an expansion agreement with comScore to receive local measurement currency.

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comScore and Rentrak to Merge

By Deborah D McAdams published

comScore, Inc., and Rentrak Corp. announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

Business
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Dish, comScore Sign Long-Term Agreement

By Michael Balderston published

Dish Network and comScore have announced a new long-term deal that will renew the integration of the pay TV provider’s viewing data information with comScore’s TV measurement service.

Business