Latest about Comscore
Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
Minnesota Wild Inks Measurement Deal with Comscore
Comscore will supply the NHL team with access instant local market measurement
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
Comscore Launches AI-Powered Political Audience Targeting Solutions
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
Comscore Integrates Roku Into Its Cross-Platform Measurement Solution
The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data
Survey: Advertisers Plan to Increase Spending, Shift Money to Digital for Holiday Campaigns
86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey
