Latest about Comscore
Survey: Advertisers Plan to Increase Spending, Shift Money to Digital for Holiday Campaigns
86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey
Comscore, AWS Offer Census-Level Analytics in New Data Delivery Partnership
Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Adoption of Ad-Supported Streaming Soars Past SVOD
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution
New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital
NBCU Selects Comscore as Preferred Local Advertising Currency
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
WBNX-TV Selects Comscore for Local Market Measurement
The station will use Comscore as its television currency in the Cleveland market
IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data
The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies
