Latest about Comscore
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
Comscore Launches AI-Powered Political Audience Targeting Solutions
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
Comscore Integrates Roku Into Its Cross-Platform Measurement Solution
The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data
Survey: Advertisers Plan to Increase Spending, Shift Money to Digital for Holiday Campaigns
86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey
Comscore, AWS Offer Census-Level Analytics in New Data Delivery Partnership
Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Adoption of Ad-Supported Streaming Soars Past SVOD
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution
New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital
