Comscore

The new division Proximic By Comscore will provide multiple solutions to enhance the overall value of programmatic campaigns

New analysis from Comscore reveals mobile’s share of total digital commerce accounts for almost 40% of the consumer online retail spend

KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys

Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect

The station group will use Comscore as an alternative currency for local television buying

Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales

Banerjee named chairman; Mary Margaret Curry Named CFO

Accounting for over 40% of homes consuming OTT content on CTVs, “diverse audiences represent a huge force and key driver of overall streaming growth,” Comscore said

Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend

WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting