Comscore

Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend

WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting

The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences

Gray TV will now be using Comscore's audience data as its primary selling currency across 199 stations in 96 markets including its largest, Atlanta, and will serve as Gray's exclusive currency in 95 of those markets

Will compete directly with Nielsen One as the industry-wide search for better measurement tools heats up

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data

Veteran technologist has played an important role in the development and rollout of a number of major products for digital and multi-platform measurement

Comscore will supply Local currency services for the group’s eight television markets

Comscore said it is the first measurement provider to deliver deduplicated advertising campaigns on youtube and youtube tv across all devices, including Connected TVs

CMG wants to expand its new local/spot buying business by exclusively using Comscore's local TV ratings currency