Comscore

Gray TV will now be using Comscore's audience data as its primary selling currency across 199 stations in 96 markets including its largest, Atlanta, and will serve as Gray's exclusive currency in 95 of those markets

Will compete directly with Nielsen One as the industry-wide search for better measurement tools heats up

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data

Veteran technologist has played an important role in the development and rollout of a number of major products for digital and multi-platform measurement

Comscore will supply Local currency services for the group’s eight television markets

Comscore said it is the first measurement provider to deliver deduplicated advertising campaigns on youtube and youtube tv across all devices, including Connected TVs

CMG wants to expand its new local/spot buying business by exclusively using Comscore's local TV ratings currency

New deal expands ViacomCBS portfolio rights for traditional linear advertising

Deal expected to help shift to census-based audience measurement across linear and OTT

The news follows Comscore and Cox Media Group inking a deal for six new markets