Latest about connected TV

Gen Z watching TV

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences

By Seamus Brennan published

It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Opinions
Broadcast Internet

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming
Money

Optimizing Ad Revenue Across Streaming and Linear Channels

By Dimitri Tarassenko published

Digital has changed everything

Opinions
Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.

FAST, AVOD Driving New Ad Tech Options

By David Cohen published

The challenge of matching viewers with the right ads

Reflection of TV screen in someone's eye

Center for Digital Democracy Report Cites CTV Privacy Dangers

By Tom Butts published

‘As we watch television, television watches us’

Pixabay

Despite Smart TV's Dominance, Most Connected TV Viewing is on Streaming Devices

By Tom Butts published

LRG: Nearly 9 out of 10 U.S. households own a connected TV

Research
Latency

The Power of Advanced TV Advertising: Addressability or Reach Extension?

By Will Offeman published

Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise

Opinions
LG

To Reach CTV’s True Potential, We Need a Mindset Shift

By Kris Johns published

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized

Opinions
Pixabay

Have Viewers Really Opted-In to the CTV Economy?

By David Tice published

Low awareness of viewing tracking may be a ticking bomb for CTV

Opinions
AppLovin

AppLovin to Acquire Wurl for $430M

By George Winslow published

The deal will extends AppLovin’s marketing platform’s reach into the connected TV market

Products
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