connected TV FAST, AVOD Driving New Ad Tech Options The challenge of matching viewers with the right ads Center for Digital Democracy Report Cites CTV Privacy Dangers ‘As we watch television, television watches us’ Despite Smart TV's Dominance, Most Connected TV Viewing is on Streaming Devices LRG: Nearly 9 out of 10 U.S. households own a connected TV Latest about connected TV tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform Business Report: Connected TV Devices See Record Holiday Sales By Michael Balderston published 18 December 20 More than 111 million units expected to be sold in Q4 Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event. FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV. Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set. Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising. Opinions The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers. TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva. Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria. 1 2 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Paramount+ Hits 72 Million Subs, Up 3.5 Million in Q32Blackmagic Tunes Up Broadcast of Spanish R&B Music Fest 3Nexstar CEO Perry Sook Sees Deregulation Opportunities With Trump4FCC’s Carr Congratulates Trump, Urges Agency To Focus on Transition5Sinclair, IIT Bombay Ink MoU on Advancing ATSC 3.0-Based Broadcast-to-Everything
tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform
Report: Connected TV Devices See Record Holiday Sales By Michael Balderston published 18 December 20 More than 111 million units expected to be sold in Q4
Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.
FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years
Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV.
Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set.
Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.
Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.
