Latest about connected TV

LG

To Reach CTV’s True Potential, We Need a Mindset Shift

By Kris Johns published

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized

Opinions
Pixabay

Have Viewers Really Opted-In to the CTV Economy?

By David Tice published

Low awareness of viewing tracking may be a ticking bomb for CTV

Opinions
AppLovin

AppLovin to Acquire Wurl for $430M

By George Winslow published

The deal will extends AppLovin’s marketing platform’s reach into the connected TV market

Products
VAB

Survey Finds Brand Recall on Connected TV Ads is Better than Social Media

By George Winslow published

A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective

Business
Vewd

Vewd Launches Vewd Core 4.22

By George Winslow last updated

Newest version of the HTML5 and streaming SDK for connected TV devices adds video calling and targeted ad capabilities

Products
Vizio

Vizio, Verizon Partner on Advanced TV Advertising

By Michael Balderston published

Will collaborate on cross-platform and connected TV advertising solutions

Business
tvScientific CTV

tvScientific Rolls Out CTV Advertising Platform

By Michael Balderston published

Designed to work as a buying, measurement and attribution platform

Business
Amazon Fire TV

Report: Connected TV Devices See Record Holiday Sales

By Michael Balderston published

More than 111 million units expected to be sold in Q4

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Fall TV 2020: Keynote Targets Connected TV and Brand Safety

By TVT Staff published

GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.

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FreeWheel: Connected TV Starting to Resemble Linear

By Michael Balderston published

New report focuses on how OTT has grown in last few years

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