Latest about connected TV

Vizio

Vizio, Verizon Partner on Advanced TV Advertising

By Michael Balderston published

Will collaborate on cross-platform and connected TV advertising solutions

Business
tvScientific CTV

tvScientific Rolls Out CTV Advertising Platform

By Michael Balderston published

Designed to work as a buying, measurement and attribution platform

Business
Amazon Fire TV

Report: Connected TV Devices See Record Holiday Sales

By Michael Balderston published

More than 111 million units expected to be sold in Q4

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Fall TV 2020: Keynote Targets Connected TV and Brand Safety

By TVT Staff published

GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.

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FreeWheel: Connected TV Starting to Resemble Linear

By Michael Balderston published

New report focuses on how OTT has grown in last few years

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The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between

By Phil Kurz published

Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.

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Why 2019 Will Be the Year of the Consumer for Connected TV

By Mike Baker published

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.

Opinions
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Connected TV Viewers OK With Advertising: Study

By Michael Balderston published

When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.

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TV Set Becoming Favorite Device for Video Streamers

By Jon Lafayette published

People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.

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Streamers' Top Viewing Choice Remains the TV, Per Conviva

By Michael Balderston published

As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV.

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