cross-platform measurement

The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data

Says current methods “inadequately” measure its audiences and their impact

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns

WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution

Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools

Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data