Latest about cross-platform measurement
Innovid Launches InnovidXP for Cross Platform TV Measurement
By George Winslow published
Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising
Nielsen Launches First Version of Its New Cross-Platform Measurement System
By George Winslow published
Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022
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