CTV

Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning

Streaming More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up

Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory

Integration will expand reach and targeting capabilities across Xumo’s content

The alliance will tap into new demand and improve the performance of campaigns

Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs

Vizio TV users now have access to NewsON’s local news content

Roku also held the top spot in Latin America while Samsung led in EMEA

New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices

The merger will create JWP Connatix with an expansive video technology and monetization platform