CTV advertising

Subscribers in its ad-supported tier grew by 35%

Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy

New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported

The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns

The platform is designed to deliver a new level of intelligence, efficiency, and automation

Streaming The new division will focus on developing technologies for CTV advertising and improved user experiences

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

The streamer also announced expanded advertiser capabilities and new measurement partnerships

Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns