Latest about CTV advertising
DirecTV Launches App-Based Free Streaming Service
MyFree DirecTV offers more than 70 FAST channels and on-demand content across a wide variety of genres
Samsung TV Plus Hits 88 Million Monthly Active Users
The FAST streaming platform also saw global viewing increase by more than 50% YoY
Hightouch Launches New CTV Advertising Offering
This unified offering allows advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
IAB Tech Lab Unveils ADMaP for Public Comment
Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy
Instacart, Roku Expand Ad Partnership with New Shoppable Ad Formats
New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported
Roku Launches Ads Manager
The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns
