Latest about CTV advertising
Nielsen’s Gracenote Enters Contextual CTV Ad Business
Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising
Yahoo Launches New Data Partnership with VideoAmp
The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital
Roku Unveils TV Streaming Ad Solution
Roku Exchange connects ad inventory with advertiser demand
IAB Tech Lab Releases Ad Creative ID Framework
XR Extreme Reach and Ad-ID will be the first to implement the ACIF which will improve cross platform measurement and the CTV advertising
Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools
The move to adopt OpenPass and Unified ID 2.0 will streamline the programmatic ad buying process for advertisers
Seedtag Acquires the Sell-Side Ad Platform Beachfront
The deal will strengthen the global contextual advertising company’s CTV offering
IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs
Lab is working to establish a standardized, reliable measurement of viewing across all digital platform
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
ITV uses SAS 360 Match to drive viewer engagement with customized ad experiences
