Latest about CTV advertising
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement
Plex Partners with T-Mobile To Grow Connected TV Reach
The company will work with T-Mobile to expand its connected TV inventory
Scripps Appoints Seth Walters To Steer CTV Sales Strategy
Most recently, Walters was the head of LG Channels in North America at LG Electronics
Dish Media Launches PerformXP
PerformXP allows direct response and performance advertisers to incorporate connected set-top box (STB) inventory into connected TV (CTV) buys
Operative to Unveil New Products, Partners for 2024 NAB Show
Operative will preview new AI capabilities that enhance business intelligence and other developments
Survey: CTV Is Most Effective Digital Ad Channel
23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey
Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023
The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers
DoubleVerify, NBCUniversal Expand Partnership
DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers
