Latest about CTV advertising
Tegna’s Premion Acquires Octillion Media
The acquisition of the DSP will expand Premion’s CTV ad capabilities
Teads Names Damien Islam-Frenoy CTO
Islam-Frenoy joins Teads from Amazon and brings 25 years of experience to the top tech job
Survey: Half of CTV Users Want to Shop Directly from TV Ads
Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions
tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV
Amagi ADS PLUS Launches FAST Deals Curated Marketplace
PRODUCT FAST Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory
CES2024: iSpot.tv Unveils New Streaming Measurement Offering
The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale
GroupM Forms Ad Innovation Accelerator
Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences
tvScientific Unveils CTV Ad Training Course, Community
Performance TV Academy courses will offer courses on CTV ad strategies and tactics
