CTV advertising

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

Total View includes multiple dashboards, which help A+E Networks’ sales team understand overall performance, improve engagement and maximize value

It is the first time that connected TV advertising reached the $1B mark according to Vivvix

GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video

The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy

The new technology will enable streamers to overlay dynamic, interactive, and shoppable moments within shows, films, and sports content outside of traditional ad pods