Latest about CTV advertising
Cinedigm Rebrands to Cineverse
The corporate name change is designed to highlight the company’s transformation into a streaming content and technology company
iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising
FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023
Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program
The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
Cadent Partners with Google Clean Room Technologies
Cadent Aperture platform and Google Cloud platform integration brings interoperability to CTV advertising and enable privacy-safe TV ad targeting
Estrella Media Taps Freewheel for CTV Advertising
The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage
CTV Advertising Needs Gated Communities, Not More Walled Gardens
The case for a more open approach when it comes to sharing data
