Latest about CTV advertising
CTV Accounts for Half of Global Retail Video Impressions
Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022
Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend
The average increase is 23% according to a new Premion survey
Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1
98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate
Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch
Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory
Cinedigm Rebrands to Cineverse
The corporate name change is designed to highlight the company’s transformation into a streaming content and technology company
iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising
FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023
Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year
