Latest about CTV advertising
Xperi Announces TiVo OS Smart TV Launch, First OEM Customer
European TV producer Vestel expects to ship first units in 2023
Tremor to Acquire Amobee for $239M
The deal would significantly expand Tremor International’s market share in the CTV and ad tech business
Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape
The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
CTV Viewers Prefer Ads Over Paying More for Content
A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey
Global CTV Video Impressions Outpace Mobile for First Time
Connected TVs now account for nearly half of video, impressions Innovid reports
CTV Ad Fraud Schemes Cost Publishers $144M a Year
Several CTV fraud schemes were shut down in 2021 that threatened to cost “an average of $20 CPM across CTV,” DoubleVerify reported
Nielsen Launches New CTV Offering to Improve Ad Efficiency
Nielsen's new Streaming Signals offering uses streaming data from connected TVs and machine learning to help create more efficient CTV ad campaigns by targeting individuals rather than households
CTV Ad Companies VideoByte and VideoBridge to Merge
Joint venture will serve more than 100 direct CTV customers and 1B+ impressions annually
