Latest about CTV advertising
Estrella Media Taps Freewheel for CTV Advertising
The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage
CTV Advertising Needs Gated Communities, Not More Walled Gardens
The case for a more open approach when it comes to sharing data
Premion Receives TAG Brand Safety Certified Seal
It is the second TAG certification for the regional and local CTV/OTT ad platform
LG Smart TVs Get a Global ACR Upgrade
The rollout of automatic content recognition technologies will provide better data on the performance of ad campaigns
Xperi Announces TiVo OS Smart TV Launch, First OEM Customer
European TV producer Vestel expects to ship first units in 2023
Tremor to Acquire Amobee for $239M
The deal would significantly expand Tremor International’s market share in the CTV and ad tech business
Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape
The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
CTV Viewers Prefer Ads Over Paying More for Content
A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey
