CTV advertising

Nielsen's new Streaming Signals offering uses streaming data from connected TVs and machine learning to help create more efficient CTV ad campaigns by targeting individuals rather than households

Joint venture will serve more than 100 direct CTV customers and 1B+ impressions annually

The commitments from the 2022 upfront negotiations are a fourfold increase over 2021

The new connected TV ad fraud scheme `SmokeScreen’ has been siphoning off $6M per month from unprotected advertisers and publishers, DoubleVerify discovered

Oracle Audiences is also adding 110 CTV audience segments to further improve targeting abilities