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OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
Study: CTV Viewing Is Returning to Pandemic Highs
A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl
Vizio Expands WatchFree+ Streaming Service to Vizio Mobile App
The move allows users to access WatchFree+ with hundreds of free, live channels in the Vizio Mobile App on iOS and Android even if they don't have a Vizio TV
LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election
CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024
LG Introduces Its First Curated Content Channel
The new "Lg Channels Showcase" features a wide range of studio films from MGM, Sony and others
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights
Survey: Fubo Boasts High Levels of Audience Attention
Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST
