Latest about CTV
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
Cineverse Launches 'Cineverse 360' Ad Platform
New omnichannel platform brings together CTV, FAST, audio, digital, social, and events reaching more than 82 million enthusiast monthly viewers across more than 1.2 billion devices
Nexxen Adds Streaming Service Data from PeerLogix
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Dish Adopts Unified ID 2.0
Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
Study: AI Contextual Targeting Boosts Consumers Ad Recall by 4X
Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study
What's the Future of the TV Experience Going to Look Like?
OPINION Despite the rise of streaming services and CTV, traditional television is still prevalent
