Latest about CTV
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
Study: AI Contextual Targeting Boosts Consumers Ad Recall by 4X
Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study
What's the Future of the TV Experience Going to Look Like?
OPINION Despite the rise of streaming services and CTV, traditional television is still prevalent
Samsung Ads Partners with BrightLine to Expand Actionable Ad Offerings
The partnership will make CTV advertising campaigns more outcomes-driven and provide advertisers with more interactive ad options
Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads
Streaming viewers are also much more likely to be co-viewing content with others
Adoption of Ad-Supported Streaming Soars Past SVOD
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
Study: Brazilian, Mexican Connected TV Uptake Growth Exceeds 90%
The growth from Q1 ’22 to Q1 2023 exceeded FAST channel adoption in the United States according to Amagi
