Latest about CTV
Adoption of Ad-Supported Streaming Soars Past SVOD
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
Study: Brazilian, Mexican Connected TV Uptake Growth Exceeds 90%
The growth from Q1 ’22 to Q1 2023 exceeded FAST channel adoption in the United States according to Amagi
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
Sharp Adopts TiVo’s OS for Smart TVs
Sharp is the second major partner to adopt TiVo’s independent media platform and operating system
Nexxen Partners with Lumen on Attention Measurement
They will deliver an holistic attention measurement solution
ZEASN Acquires Foxxum and rlaxx TV
The deal will position ZEASN as an independent provider of CTV operating systems and AVOD/FAST products
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
