Latest about CTV
The Weather Channel Offers Streaming App Access To Vizio Customers
The app delivers local weather information, on-demand original shows and live news
Magna Cuts 2023 National and Local TV Ad Spend Estimates
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
TVision Joins Teads’ Attention Program
Teads will work with TV measurement provider TVision to enable attention measurement across screens
DoubleVerify, TVision Partner on CTV Attention Measurement Offering
Strategic alliance aims to improve CTV attention measurement, providing advertisers with analytics for better campaign performance
Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1
98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate
Tremor Rebrands as Nexxen
The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name
Wurl, Frequency Partner on FAST Solutions
Partnership introduces more flexible options for best-in-class CTV solutions
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
