Latest about CTV
More Than Half of All Global Video Impressions Now on CTV
The video impression share for connected TV is up 10.9% from 2021 according to Innovid
Android TV Now on 150M+ Active Devices
Launches Compose TV, a new UI framework for developing apps for Android TV
IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023
Digital video advertising is growing twice as fast as the overall digital media ad spend
NGLmitú Launches mitúTV Streaming Platform
The move further expands the Latino media company's digital footprint
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program
The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
