Latest about CTV
Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1
98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate
Tremor Rebrands as Nexxen
The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name
Wurl, Frequency Partner on FAST Solutions
Partnership introduces more flexible options for best-in-class CTV solutions
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
Telly: 100,000 Sign Up for Free TVs in First 36 Hours
The startup is offering free TVs to those willing to watch ads on a dual screen smart TV
Study: CTV Ad Fraud Surges in 2022
There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify
More Than Half of All Global Video Impressions Now on CTV
The video impression share for connected TV is up 10.9% from 2021 according to Innovid
Android TV Now on 150M+ Active Devices
Launches Compose TV, a new UI framework for developing apps for Android TV
