Latest about CTV
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
How to Increase Ad Exposure Without Annoying Viewers
Repetitive ads is a classic issue that has plagued our industry for decades
LATV Networks Taps Entravision to Expand Its Sales and Marketing
The strategic partnership will expand the reach of LATV’s content on connected TV platforms and help it better target the Latino community
CTV/OTT Advertisers Plan 22% Spending Increases
More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion
Xperi Expands CTV Offerings with Vewd Acquisition
Purchase will also expand TiVo presence in Europe
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