Latest about CTV
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
Clinch Partners with Samsung Ads on Personalized Ads
Clinch will offer advertisers an automated solution to personalize video and digital ads on the Samsung Ads platform
To Reach CTV’s True Potential, We Need a Mindset Shift
CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
How to Increase Ad Exposure Without Annoying Viewers
Repetitive ads is a classic issue that has plagued our industry for decades
LATV Networks Taps Entravision to Expand Its Sales and Marketing
The strategic partnership will expand the reach of LATV’s content on connected TV platforms and help it better target the Latino community
CTV/OTT Advertisers Plan 22% Spending Increases
More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion
