CTV

Roku announced new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand Studio programs

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Pluto TV will debut as the first free ad-supported streaming television (FAST) service in the Nordics with more than 70 curated and exclusive channels per market

The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

More than one third mute the TV during Ads, 21% switch to another channel and 15% leave the room or do something else, according to a new survey from Sharethrough

A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective

Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates

New measurement tool completes completes Verizon’s audience analytics suite of TV planning, activation, and reporting tools

Will collaborate on cross-platform and connected TV advertising solutions