Latest about CTV

OTT

OTT Advertising to Double by 2025, BIA Says

By Michael Balderston published

Panel discussion highlights the importance of OTT reach and potential challenges

Business
Tremor Video

Tremor Video Launching Data-Driven CTV Offering

By Michael Balderston published

Designed to reach consumers via CTV and across devices, Tremor Video says

Products
Disruptel Context

Disruptel Raises $1.15M for CTV Remote Control Technology

By Michael Balderston published

Company’s remote control features voice assistant technology to provide answers on content

Business
YouTube

YouTube Streamed on TV By 120M People in December

By Michael Balderston published

Number covers both YouTube and YouTube TV

money

New CTV Scam Hijacks Real CTV Sessions

By Michael Balderston published

Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers

money

Massive New CTV Advertising Fraud Scheme Detected

By Jon Lafayette published

"ParrotTerra" was on track to steal $30 million to $50 million in spending

Business
cord-cutting

Report: Quarter of U.S. Households Intend to Cut Cable in 2021

By Michael Balderston published

Nearly double the amount of people who cut the cord in 2020

money

Largest CTV Ad Fraud Exposed

By Michael Balderston last updated

“StreamScam” exploited flaws in CTV ad serving technology

Business
Amazon Fire TV

Report: Connected TV Devices See Record Holiday Sales

By Michael Balderston published

More than 111 million units expected to be sold in Q4

money

OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

By Michael Balderston published

BIA describes OTT and CTV as “game changers”

Business
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