Latest about Digital Advertising
Yahoo Launches New Data Partnership with VideoAmp
The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital
Nexstar Names Lisa Taylor SVP of Digital Ad Sales
Former Amazon executive will be responsible for expanding digital advertising sales and revenue growth for Nexstar’s broadcasting division
IAB Tech Labs, Google Partner on New First Party Data Solution
The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work
IAB Makes Three Appointments to Its Leadership Team
The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence
U.S. Digital Advertising Revenues Hits High of $225B
Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023
MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025
S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023
