Latest about Digital Advertising
IAB Tech Labs, Google Partner on New First Party Data Solution
The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work
IAB Makes Three Appointments to Its Leadership Team
The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence
U.S. Digital Advertising Revenues Hits High of $225B
Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023
MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025
S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising
The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes
