Latest about Digital Advertising
Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising
The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes
IAB Tech Lab Opens Public Comment for Data Clean Room Standards
The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification
Justice Department Sues Google for Monopolizing Digital Advertising Technologies
DoJ claims that through serial acquisitions and anticompetitive auction manipulation, Google subverted competition in internet advertising technologies
Truthset Data Collective Launches Effort to Improve Data Quality
It emerged from private beta with 20 founding members and a suite of products to improve the quality of digital marketing data
IAB: Proposed FTC Rules Could `Criminalize the Internet’
The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars
Study: Loss Of Third-Party Cookies Could Cost Broadcasters $2.1B in Ad Revenue
The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB
Study: CTV Ad Fraud Schemes Up 70% in 2021
As the CTV ad business booms, so does ad fraud according to DoubleVerify
IAS: Ad Fraud Rates Rose in Last Half of 2021
Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS
