Latest about Digital Advertising

money

Survey: 64% of Publishers Expect Digital Revenue Growth in Post-Third Party Cookie Era

By George Winslow published

The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness

money

SMI Sees Growth in U.S. Ad Spend After 2020 Declines

By Michael Balderston published

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

Business
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Google Expected to be Slapped With Antitrust Lawsuit

By Michael Balderston published

DOJ is expected to officially file in the coming months

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NBCU Creates Metric Combining Linear and Digital Ad Views

By Jon Lafayette published

Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.

Business
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DOJ Hosting Workshop on TV, Digital Advertising Competition

By Michael Balderston published

Free workshop takes place May 2 and 3 in Washington, D.C.

Events
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Local TV, Targeted Mobile Deliver Powerful ‘One-Two Marketing Punch,’ Says BIA

By Phil Kurz published

As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says.

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Ads on Connected TVs More Attractive, Study Finds

By Jon Lafayette published

Extreme Reach finds completion rate climbs to 95 percent.

Business
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