Disney

"They [advertisers] have been asking for this for years,” Disney CEO Bob Chapek said during its Q2 earnings call.

In Disney’s results for the second fiscal quarter ending April 2, 2022, Disney+ added 7.9M subs but higher programming costs boosted losses

The sponsors for the sold-out 94 Oscars telecast span 14 categories

Disney Advertising has sold out of inventory for the 2022 NCAA DI Women’s Basketball Tournament, which will air across ESPN networks from March 16 – April 3

The deals will expand the number of shows on channels offering short-form videos in Snapchat’s Discover area

Worldwide investment in new content was up 14% over 2020, driven by SVOD platforms commissioning original fare

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

The update to the Disney+ app allows up to 32 people to watch the same show and is available for the entire Disney+ catalogue of shows

As part of the deal, which includes ABC owned stations, cable networks and streaming services, ESPN’S ACC Network will launch in coming weeks on Xfinity

The popularity of the Disney+, Hulu and ESPN+ bundle boosted the platform’s performance, according to Ampere Analysis, which is projecting 108M subs by year-end